Director of Admissions & Marketing

Pay: up to $75,000 / year

The Director of Admissions & Marketing is responsible for coordinating with the company’s external sales team and managing admissions into the facility to ensure budget and census goals are met. 

 

This is a hybrid role, with an equal focus on the admissions and marketing aspects of the position. Successful candidates will have a background in admissions, as well as a proven track record in terms of marketing in a healthcare setting.

 

Administrative functions, such as participating in census and admission meetings, attending morning report, submitting daily reports, conducting tours, tracking conversations, assisting residents and/or their responsible parties with admission paperwork, and conducting resident/family surveys will be performed daily.

 

As the champion of the Ambassador program, customer service will be a focus. The Director of Admissions will be responsible for completing pre-admission room readiness activities, meeting residents and families up on their arrival to the facility, attending care plan / discharge meetings, being part of the grievance resolution process and routinely communicating with those residents and families throughout and beyond their stay at the facility.

• Develops open, collaborative working relationships with the Chief Business Development Officer, external sales team, and hospital/clinical liaisons.
• Collaborates with internal and external team to meet budgeted census and admission goals.
• Coordinates the pre-admission process.
• Coordinates all admission paperwork processing to assure timely bed offers and acceptance.
• Monitors daily bed/census management such as admissions, discharges and communicating with the external sales team.
• Trends, tracks and reports on tours, conversations, admissions, discharges, and progress towards census goals.
• Generates and develop ideas, which improve the quality of care for residents, improve the resident/family experience and to improve productivity.
• Serves as a champion of the Ambassador program to ensure excellent customer service is achieved.
• Is an active participant in the facility’s internal responses to grievances.
• Supports the process of admission, by being responsible for completing a pre -admission/admission checklist that assures residents or families are contacted prior to admission, room readiness is achieved, orders or arranges for DME equipment to be available prior to admission. Will be available by flexing hours and/or arranging for a designee to flex hours to meet and greet new patients on the day of admission where orientation to the facility will be provided. Completed checklists will be maintained and be available as evidence the process was completed.
• Collaborates with Nursing, Therapy, Social Work/Social Services and Administration on discharge planning.
• Will attend care plan and discharge meetings and meet with residents/family on a regular basis throughout the stay.
• After patient discharge, will conduct 30,60,90 day calls.
• Will champion customer service surveys upon admission and discharge.
• Attends scheduled meetings and conference calls as required.
• Attends required or preferred in-service training. Will provide feedback to the interdisciplinary team on customer service outcomes and provide education to team when necessary.

• Minimum of bachelor’s degree in social work, public health, or related field OR at least five (5) years of experience working in an Admissions capacity in a skilled nursing facility
• Demonstrated experience in clinical assessments
• Working knowledge of insurance coverage and payment options for long term care
• Knowledgeable of types of patients admitted to subacute and long-term care facilities
• Demonstrated proficiency with computer programs and applications including Microsoft Office and EHR platforms (e.g. PointClickCare)
• Current, valid driver license
• Sales background highly desired
• This position requires regular interaction with residents, coworkers, visitors, and/or supervisors. In order to ensure a safe work environment for residents, coworkers, visitors, and/or supervisors of the Company, and to permit unfettered communication between the employee and those residents, coworkers, visitors, and supervisors, this position requires that the employee be able to read, write, speak, and understand the English language at an intermediate or more advanced level.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.