Manager of Business Development

Are you a dynamic sales person looking for a new opportunity to make a positive impact? If so this may be the position for you! Elderwood has an exciting new opportunity for a Manager of Business Development to support the sales and marketing function for Elderwood skilled nursing facilities at Hornell and Brockport, NY.

Position Overview:

• The Manager of Business Development (BD) is responsible for the management of strategic and operational sales and marketing within the assigned facilities to include providing market feedback to facility administrators regarding competitive offerings, forecasting, assessing customer needs and generating product development ideas. This individual will assume ownership of the sales and marketing functions of the business and demonstrate the ability to adopt a professional and knowledgeable approach to each new business call. This individual will be responsible for developing and implementing business plans for existing markets and the penetration of new markets

Our Excellent, Competitive Compensation, and a Full Benefit Package includes:

• Competitive wages and opportunities for advancement
• Medical, Dental, Vision Insurance
• Life insurance
• 401(k) with matching
• Paid Holidays
• Generous Paid Time Off

Manager of Business Development

• Develop and implement site specific strategic business plans for the managing of existing markets and the penetration of new markets.
• Collaborates monthly with facility administrators to set business objectives and developmental goals.
• Conducts market research to identify developments/changes in industry trends in order to make necessary adjustments to company strategy and marketing approach.
• Assesses and reports on business plan results and recommends necessary resources to maximize impact and efficiency.
• Manages the sales functions of the business to maximize returns based on each facility’s niche and services offered.
• Performs reporting requirements as directed to include but not limited to:
  • Contacts
  • Referrals
  • New market metrics
  • Strategic business plan
  • Monthly business/marketing plan status
• Assists facilities to develop action plans based on customer feedback.
• Understands the importance of brand awareness/recognition and the public’s association with the Elderwood brand.
• Develops, coordinates and arranges meetings with existing and potential key business partnerships to assess needs/wants, deliver sales pitches and educate on company’s services.
• Maintains positive, professional working relationships with all points of contact within and outside of organization.
• Establishes strategic partnerships with other companies/organizations to leverage their networks and expertise.
• Maintains a flexible schedule to attend evening or weekend appointments or events as needed.
• Leads planning and implementation of facility based events strategically aligned with the business plan.
• Travels as required to accounts, meetings, etc.

Manager of Business Development

• Minimum Bachelor’s degree in marketing, management, or related field.
• Minimum five (5) years of experience in business development, sales, lead generation, or related field.
• Demonstrated ability to develop and implement sales-based business plans, targeting increased product awareness and revenue generation.
• Demonstrated ability to conduct market research to assess trends/developments in target market of preferred payer mix and total census.
• Experience with nursing homes/skilled nursing markets preferred.
• This position requires regular interaction with residents, coworkers, visitors, and/or supervisors. In order to ensure a safe work environment for residents, coworkers, visitors, and/or supervisors of the Company, and to permit unfettered communication between the employee and those residents, coworkers, visitors, and supervisors, this position requires that the employee be able to read, write, speak, and understand the English language at an intermediate or more advanced level.